United under one vision, all of our subsidiaries adhere to the same principles and have a common goal. With human talent and creativity at its core, we are mindfully identifying opportunities where steady growth is achievable and where challenge is the synonym of success.


To become a globally recognized business group known for its resilience,diversity and sharp-minded awareness.


By constantly seeking new and uncharted opportunities both domestically and internationally with an eye open on Global trends.

Principles & Values

We operate with an open-doors policy and flexibility with all stakeholders and business partners, ensuring a common tone-of-voice across all subsidiaries of the Group.


We are strong believers in our country of origin, Kuwait, and believe that by being steadfast and standing up for the strong values of our culture, we can make a positive impact on the Region’s growth and prosperity with sustainable results.